Media

Y11: BTEC Level 1/Level 2 First Award in Creative Digital Media Production

This Two-Year Course offers students a chance to develop beyond being recreational media users, web-surfers and gamers, to active, perceptive consumers and creators of media products; gaining skills in areas of moving image production, audio production, web design and digital publishing.
The course comprises of the following Units:

Core Units
Unit 1: Digital Media Sectors and Audiences (Externally Assessed)
Students will explore the digital media industry and all the five key sectors that fall under it (Digital Moving Image, Digital Audio Production, Digital Publishing, Website Production and Digital Games Production). They will also explore the range of technological platforms used to distribute media, the different types of audiences and how audiences can engage with each sector.

Unit 2: Planning and Pitching a Digital Media Product (Internally Assessed)
Students will develop their verbal, written and visual communication skills to be able to understand the needs of the client and to help formulate, develop and pitch their own ideas for a media product. They will then undertake pre-production planning for a digital media product in preparation for the next phase in the process: production.

Optional Specialist Units
Unit 3: Digital Moving Image Production (Internally Assessed)
Students will investigate the key features of digital moving image productions, including structures and generic conventions. Practical production focuses on the use of camerawork and how it is used to convey meaning in a specific product.

Unit 4: Digital Audio Production (Internally Assessed)
Students will investigate audio as a key component of most creative media products. They will become familiar with the terms used in digital audio production, how audio is stored and the technology that is used to record digital audio, studying different types of microphones and their uses, portable recording equipment and computer-based recording and editing software. Students will learn about techniques and procedures for recording digital audio in different locations and under differing conditions prior to recording audio for a particular digital media product.

 Y12: BTEC Level 2 First Extended Certificate in Creative Digital Media Production

This One-Year Course offers students a chance to develop beyond being recreational media users, web-surfers and gamers, to active, perceptive consumers and creators of media products; gaining skills in areas of moving image production, audio production, web design and digital publishing.
The course comprises of the following Units:

Core Units
Unit 1: Digital Media Sectors and Audiences (Externally Assessed)
Students will explore the digital media industry and all the five key sectors that fall under it (Digital Moving Image, Digital Audio Production, Digital Publishing, Website Production and Digital Games Production). They will also explore the range of technological platforms used to distribute media, the different types of audiences and how audiences can engage with each sector.

Unit 2: Planning and Pitching a Digital Media Product (Internally Assessed)
Students will develop their verbal, written and visual communication skills to be able to understand the needs of the client and to help formulate, develop and pitch their own ideas for a media product. They will then undertake pre-production planning for a digital media product in preparation for the next phase in the process: production.

Mandatory Unit
Unit 8: Media Industry in Context (Externally Assessed)
Students will contextualise their work in creative digital media by understanding the wider media landscape, the organisations within it, how they are funded and their working practices.

Optional Specialist Units
Unit 3: Digital Moving Image Production (Internally Assessed)
Students will investigate the key features of digital moving image productions, including structures and generic conventions. Practical production focuses on the use of camerawork and how it is used to convey meaning in a specific product.

Unit 4: Digital Audio Production (Internally Assessed)
Students will investigate audio as a key component of most creative media products. They will become familiar with the terms used in digital audio production, how audio is stored and the technology that is used to record digital audio, studying different types of microphones and their uses, portable recording equipment and computer-based recording and editing software. Students will learn about techniques and procedures for recording digital audio in different locations and under differing conditions prior to recording audio for a particular digital media product.

Unit 5: Digital Publishing Production (Internally Assessed)
Students will gain the knowledge and skills required for the design and development of digitally published products. They will also understand how to source materials and combine them to create a whole product. Students will organise and manage the production of a digitally published product, plan and prepare content suitably and create interactivity between text, images and graphics.

Unit 9: Digital Editing for Moving Image (Internally Assessed)
This unit looks at editing techniques and styles across different formats. The unit builds on Unit 3: Digital Moving Image as students investigate the different ways that editors join together the shots so that they make sense, convey meaning and create audience response, and learn how to edit moving images for films they have produced.

Unit 10: Digital photography for a Media Product (Internally Assessed)
Students will produce digital photography for a media product to a specified brief and with a particular audience in mind, developing their skills in photography by exploring the various techniques and considerations involved in shooting at night, during the day, inside, outside, and capturing moving objects. They will learn how the camera works and understand the different ways in which photography communicates its message.

Unit 12: Digital Audio Editing (Internally Assessed)
Building on their work in Unit 4: Digital Audio Production, students will learn the work of the dialogue editor, music editor and sound effects editor, editing sound which is sourced or supplied to create meaning for a particular media product with a predefined running time.

Unit 14: Writing for Digital Media (Internally Assessed)
Students will look at ways of adapting their writing style to appeal to an intended audience, learning the difference between writing for different products, developing writing skills to improve accuracy and clarity of expression; all of which are essential when providing an audience with material that they can read and understand and which, above all, is creative and engaging.

Below are details of the current Level 3 Media course, introduced as from September 2017.

 Y12-Y13: BTEC Level 3 National Extended Certificate in Creative Digital Media Production

This Two-Year Course offers students a chance explore a range of media, applying academic theory to challenging texts, all within a vocational context. They will sit an external exam exploring Media Representations in Year 12. Students will also develop Pre-Production and Narrative Filmmaking skills through their coursework assignments, following established industry processes. The culmination of the course will be the testing of these practical skills, under controlled conditions, in response to a live brief set by the exam board, in the Summer of Year 13.

The course comprises of the following Units:

Unit 1: Media Representations (Externally Assessed)

In this unit, students will explore a range of media from different sectors, such as music videos, short film extracts, animation, news programmes, websites, digital games and print adverts in order to explore how meaning, messages and values are constructed through formal and stylistic elements. They will consider how different media representations are constructed by media producers to create meaning, messages and values. Students are assessed through a two-hour onscreen examination set and marked by the exam board.

Unit 4: Pre-Production Portfolio (Internally Assessed)

In this unit, students will explore the requirements of planning and delivering a digital media product, carrying out essential pre-production tasks and creating a pre-production portfolio. They will gain an understanding of the requirements of the planning stage of film production, from finance and logistics to regulations. Their investigations will help them develop the pre-production skills and experience needed to carry out their own tasks and to produce a digital media product. They will create a portfolio and manage the pre-production for their own creative media production.

Unit 8: Responding to a Commission (Externally Assessed)

In this unit, students will understand how to respond to a commission brief with ideas based on the required content, style, audience, purpose and approach proposed by the client. They will work within the requirements and constraints of the client’s specifications and consider their response in terms of ethos, format, budget, platform and duration. This unit is assessed through a task set and marked by the exam board. Part A is pre-released and will give students a commission for a media production. It will be released two weeks before a supervised assessment in order to carry out research activities into the subject to complete assessment tasks in Part B. Part B contains the supervised assessment task. The supervised assessment period will be a maximum of five hours.

Unit 10: Film Production – Fiction (Internally Assessed)

This unit will focus on the process of producing a short narrative film or film extract that uses generic conventions. In this unit, students will investigate how conventions of narrative storytelling are used by filmmakers, looking at formats and generic conventions. They will then prepare for a film production by creating and gathering the materials and preparing the cast and crew. They will need to bring together a range of elements to successfully produce their product: camera, lighting, acting, direction and sound during the production phase, and successfully use post-production techniques to deliver a final outcome.

KS5 Media Reading List

Below is a list of useful websites and books for all media students to engage with independently. Lots of interesting material to support the work they do in class:

http://bfi.org.uk  – Home of the British Film Institute online. Plenty of useful links and resources.

http://nofilmschool.com – No Film School is the leading worldwide community of filmmakers, video producers, and independent creatives. No Film School is where filmmakers learn from each other — “no film school” required.

http://www.moviestorm.co.uk/hub/student/student_resources – This page contains loads of free reference and learning resources for download to improve filmmaking skills.

https://www.alevelmedia.co.uk – Free A-level Media Studies revision site.

https://www.englishandmedia.co.uk/media-magazine – Subscription only Media Magazine.

http://www.mediastudentsbook.com – A comprehensive introduction for students of media studies.

https://guerillafilmsoldier.files.wordpress.com/2016/09/the-filmmakers-handbook.pdf – Filmmaking eBook available for download.

The DSLR Filmmaker’s Handbook – Filmmaking book available for purchase or download.

https://www.youtube.com/user/filmriot – The best YouTube channel for budding filmmakers to subscribe to. Full of useful hints, tips, tutorials and other filmmaking resources.

For more information contact the subject leader:

Mr James Dark
jdark@ilfracombeacademy.org.uk

Mr Gareth Alvarez
galvarez@ilfracombeacademy.org.uk

 

Content updated September 2018